Recent advertising in the race has had a clear impact on voter perceptions of the candidates, with Walker seeing an increase in his favorability while Barrett's negatives have climbed. When we polled the state in March 31% of voters had a favorable opinion of Walker while 27% viewed him unfavorably. His positive number has increased five points to 36% since then while his negative has gone up only a point to 28% for a +8 overall spread. Barrett's numbers have gone in the other direction. The number of voters seeing him in a positive light is basically unchanged, going from 29% to 28%. But his negatives have risen eight points from 22% to 30%, and his favorability is now a -2 spread.